Driven by
our values,
always.
Within Advanta Group, care is not just something we bring to client relationships. It is part of how we behave as a business, as colleagues and as people.
The Advanta Foundation exists to turn that care into action.
Founded in 2005, and previously known as One 4 Kids, the Foundation raises money and awareness for children’s charities in the UK and overseas. It is a group-wide initiative, supported by colleagues across Advanta Group, and reflects something central to our culture: the belief that progress should have purpose.
Through fundraising, volunteering and long-term charitable support, the Foundation helps children, families and communities facing difficult circumstances, creating opportunities, offering practical help and supporting work that can make a lasting difference.
It is one of the clearest expressions of who we are: human, committed and guided by our values.
The Advanta Foundation supports children’s charities in the UK and abroad, with a simple and long-standing principle: we aim for every pound raised, to be divided so that 50p supports charities in the UK and 50p supports charities overseas.
The Advanta Foundation is predominantly volunteer led, with events and trips funded by the business so that every penny raised can go directly to charitable causes.
Over the years, Advanta Group colleagues have taken part in fundraising events, physical challenges and volunteer programmes, from climbing Kilimanjaro to travelling from summit to sea in Borneo, as well as supporting volunteer work in Vietnam, Tanzania and most recently, Peru.
Through international and UK initiatives alike – the Advanta Foundation is committed to delivering practical support, dignity, and moments of care where they matter most.
The Advanta Foundation continues to support charitable work through fundraising, grants, events and volunteer-led initiatives.
Our focus remains clear: helping children and young people who need practical support, care and opportunity.
Current and recent areas of support include:
The Advanta Foundation raises funds to provide direct support to children’s charities, both within the UK and internationally across the globe.
The Advanta Foundation is proud to support a wide range of charities and initiatives dedicated to improving the lives of children and families across the UK, and around the world. From providing specialist nursing care through Roald Dahl’s Marvellous Children’s Charity and delivering vital hospital support with Rocking Horse, to enabling early childhood development with the Starfish Great Hearts Foundation and supporting young people affected by loss through the Sailors’ Children’s Society, our partnerships focus on meaningful, human impact. We work with organisations such as Dallaglio Rugby Works, Bath Rugby Foundation, and the Strathmore Community Rugby Trust to create inclusive opportunities through sport, while charities like Jessie May and DeafKidz International provide essential care and advocacy for some of the most vulnerable children. Through international and UK initiatives alike, including the impactful community work of Oasis (Touching Lives), the Advanta Foundation is committed to delivering practical support, dignity, and moments of care where they matter most.
For us, impact is not only measured in funds raised. It is measured in the relationships built, the opportunities created for children, and the sense of shared purpose the Advanta Foundation brings to the people within Advanta Group.
It brings our values to life, not through words, but through action.
From major physical challenges to team-led events, Advanta Group colleagues continue to raise funds and awareness for the Advanta Foundation’s charitable partners. Past challenges have included Kilimanjaro, Borneo, the 4 Peaks Challenge and the West Highland Way.
In 2025, the Advanta Foundation supported Casa Kuska in Peru, helping to improve the lives of children in underserved communities by funding the development of safe play environments and educational resources. This included work to build and enhance playground facilities, creating spaces where children can learn, play, and connect in a safe and supportive environment. The initiative focused on providing not just infrastructure, but meaningful opportunities for children to experience stability, community, and moments of joy within their everyday lives.In 2026, the Advanta Foundation provided significant support to DeafKidz International, helping to protect vulnerable deaf children across some of the world’s poorest communities. DeafKidz works to safeguard children who are at heightened risk of abuse, exploitation, and isolation, delivering vital programmes that promote safety, inclusion, and access to support services.
Every initiative is shaped by the same belief: that small actions, taken together, can create meaningful change.
The Advanta Foundation is powered by people — colleagues, clients, partners, friends and supporters who want to help make a difference.
You can follow the Advanta Foundation’s work on our website, where we will share news from the committee and volunteers who make it all happen.
You can also support the Advanta Foundation by donating, taking part in fundraising activity or helping us raise awareness of the charities and communities we support.
However you choose to get involved, your support helps us continue funding work that matters, at home and overseas.
The Advanta Foundation is led by people who give their time, energy and care to keep its work moving forward.
Together, they help shape the Advanta Foundation’s priorities, organise fundraising activity, supporting volunteers and ensuring that the charity continues to reflect the values of the wider Advanta Group.
This is a collective effort, and one that depends on the generosity and commitment of people across the business.
Craig and Gillian help ensure the Foundation, a registered charity remains true to its purpose: supporting children, families and communities through practical action, and long-term commitment.
Craig founded the charity in 2005, originally known as One 4 Kids, as part of Advanta’s long-standing commitment to supporting children’s charities in the UK and abroad.
As Trustee Chair, Gillian helps lead the Foundation’s activity, working with colleagues and volunteers to organise fundraising, support charitable partners and keep the Foundation connected to the people and causes it supports.
Our team members, support the Foundation’s ongoing work, helping coordinate activity, build engagement and bring Advanta’s values to life through fundraising and volunteering.
Chair of Committees
Head of Scotland Region
Head of South East Region
Head of South West Region
Together the Committee, help ensure the Foundation, a registered charity remains true to its purpose: supporting children, families and communities through practical action, and long-term commitment.
Each year, the Advanta Foundation aims to share more about the charities and communities it has supported, in regular updates and newsletters. The Annual Impact Report will bring together stories, activity and outcomes from across the Foundation, helping supporters see where their contribution goes and the difference it helps create.
The Advanta Foundation raises money and awareness for children’s charities in the UK and overseas. It supports charitable work through fundraising, donations, grants and volunteer-led activity.
The Advanta Foundation supports a wide range of charities and initiatives dedicated to improving the lives of children and families across the UK, and around the world. From providing specialist nursing care through Roald Dahl’s Marvellous Children’s Charity and delivering vital hospital support with Rockinghorse, to enabling early childhood development with the Starfish Greathearts Foundation and supporting young people affected by loss through the Sailors’ Children’s Society. We work with organisations such as Dallaglio Rugby Works, Bath Rugby Foundation, and the Strathmore Community Rugby Trust to create inclusive opportunities through sport. Charities like Jessie May, DeafKidz International and Oasis (Touching Lives) providing essential care for some of the most vulnerable children.
The Advanta Foundation aims to follow a 50/50 approach: wherein 50p of every pound raised supports UK charities, and 50p supports overseas initiatives. Events and trips are funded entirely by the business, meaning every penny raised goes to charitable causes.
Yes. The Advanta Foundation is supported by colleagues and volunteers across Advanta Group, who give their time to fundraising, events, committee work and charitable activity.
You can support the Advanta Foundation by donating through its Just Giving page, taking part in fundraising activity or helping raise awareness of the charities and initiatives it supports by following us on social media. You can donate here.
We welcome all charity applications for support from the Advanta Foundation. All applications received will be reviewed for consideration.Please email us at: foundation@theadvantagroup.co.uk
Colleagues can get involved through fundraising events, volunteering, Advanta Foundation committee activity, internal campaigns and challenge events.
Together, small acts of care can become lasting change.